Laings Print Campaign
ADVERTISING
A refined print campaign showcasing the craftsmanship and elegance of Laings kitchens and bathrooms.
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The Challenge
Laings is a leading luxury kitchen, bathroom and bedroom retailer known for their exceptional quality and attention to detail. They needed a print campaign that reflected the premium nature of their brand while allowing the photography of their interiors to take centre stage. The aim was to create something clean, elevated and visually confident without unnecessary embellishment.
Our Approach
We designed a suite of print ads with a deliberately restrained and high-end feel. Minimal typography and generous space allowed the photography to speak for itself. Each layout was carefully considered to maintain balance, clarity and sophistication, staying true to the Laings brand and the environments they create. The result was a timeless look that quietly reinforces quality without competing for attention.
The Outcome
The campaign delivered a strong visual presence in print while maintaining the elegance and restraint expected from a brand like Laings. The paired-back design highlighted the detail in the photography and, by extension, the product itself. It supported Laings’ position as a leader in luxury interior design.​
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