Aberdeen’s Sports Awards, a prestigious celebration of athletic achievement, underwent a visual makeover, embracing a bold new brand identity. From the vibrant logo to the cohesive marketing campaign across print and digital platforms, every element has been carefully crafted to resonate with the dynamic energy of the sports community. Event materials, from the program to place names, feature thoughtful design, ensuring a consistent and visually striking presence. This new brand identity sets the Aberdeen Sports Awards apart, capturing the essence of athleticism, achievement, and celebration.