Too Busy To Pause
BRAND IDENTITY
A refined and professional brand identity for a chartered coaching and business psychology practice.
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The Challenge
Too Busy To Pause is a business psychology and coaching company specialising in complex and confidential client work. They needed a brand identity that would reflect their expertise, discretion, and clarity—while still feeling human and approachable. The challenge was to strike a balance between professionalism and warmth, creating a visual identity that clients could trust.
Our Approach
We developed a clean, bold brand identity with a subtle sense of movement—captured in the logo shape and curved edges. The design introduced softness without compromising professionalism, helping convey both precision and empathy. A calming green-blue tone was paired with a stable petrol-blue to create a palette that feels both grounded and reassuring. Alongside the core branding, we provided social media profile images, headers, and a presentation template to ensure brand consistency across platforms.
The Outcome
The new identity gave Too Busy To Pause a recognisable, confident presence in a highly specialised field. The visual language reflects the thoughtful, discreet nature of their work while offering flexibility across digital and client-facing materials.
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Client Testimonial
"I am delighted with the logo that Rachel designed and her development of all the different versions of it that I would need (especially those I didn't know I needed!). Rachel was very quick to understand what message I wanted to convey and suggest designs that fitted the brief perfectly. Her expertise around colour schemes and their advantages and disadvantages in different contexts was also greatly appreciated. Highly recommended!" - Sharman Hague, Founder of Too Busy To Pause
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