The other day, someone told me Irn-Bru hasn't ever changed its branding. That's not quite right. While they've successfully maintained...

In our modern world, branding is everywhere we look and it plays a crucial role in our daily lives. Whether it's the colourful cereal...

Changes in your business is inevitable. As markets evolve, consumer preferences change and competition intensifies, companies often face...

In today's competitive market, making a lasting impression and standing out from the competition is crucial. Your brand identity plays a...

Over the course of my ten years working in advertising, I've had the opportunity to design for clients big and small. This hands-on...

In this blog post, I will explore how Capaldi's genuine approach has shaped his career and provides valuable lessons for business owners.