I was having a stroll through my local supermarket when some packaging caught my eye. It was Greene King's craft beer. Now, I am no beer...

As a child, I was a certified Heniz ketchup addict. I even had a Heinz ketchup bottle-shaped birthday cake one year! My mum didn't mind...

When I mention that motion graphics is one of the strings to our bow, I often get one of two responses: either people have no idea what...

How to Rebranding Right: A Cautionary Tale from Twitter's Transition to X Rebranding can be a powerful strategy to rejuvenate and...

The concept of "branding" can vary significantly depending on who you ask, but its roots tell an interesting story. The word "brand"...

The other day, someone told me Irn-Bru hasn't ever changed its branding. That's not quite right. While they've successfully maintained...