Eden Mill St Andrews
ADVERTISING
A bold, city-centre billboard campaign promoting Eden Mill’s interactive “Share the Love Gin Experience” in Edinburgh.
THE CHALLENGE
Eden Mill wanted to generate buzz and drive bookings for their immersive “Share the Love Gin Experience” in Edinburgh. The campaign needed to stand out in a busy urban environment while capturing the premium, playful spirit of the Love Gin brand and enticing people to engage with the experience.
OUR APPROACH
We designed a set of three large-format billboards displayed throughout Edinburgh city centre, including high-footfall areas such as the St James Quarter. Each design highlighted a different aspect of the experience, one incorporating the distinctive diamond shape from the Eden Mill bottle, while others showcased botanicals and garnishes used in the serves. The imagery celebrated the indulgent, interactive nature of the event, while the messaging encouraged passersby to book their place.
THE OUTCOME
The campaign delivered strong visibility for Eden Mill across Edinburgh, with bold visuals and consistent branding that captured attention in key locations. The billboards helped raise awareness and drive bookings for the Love Gin Experience, reinforcing Eden Mill’s presence at the heart of the city.
